00:07With the 10 release, ArcGIS became a complete system for 3D GIS.

00:11And the response has been very positive.

00:14The number-one comment we got from you as users, though, was...

00:18We would love to go 3D, but we only have 2D data. How can we create great 3D data?

00:25Well, let me show you how. As Jack mentioned earlier...

00:28...we've acquired Procedural, maker of CityEngine...

00:32...and this software allows you to take your GIS data, apply Procedural rules...

00:37...and generate high-quality 3D content.

00:41Here we have CityEngine with building footprints coming from ArcGIS...

00:46...and attributes such as building height. Now I can select all my building footprints...

00:54...and apply a rule to generate 3D buildings.

00:58Now a rule is basically a script file that tells the software how to generate...

01:03...3D content based on your GIS data. Now in this case, it's just a simple extrusion...

01:09...and we're applying generic random textures.

01:13If, however, you have more information available in your GIS about your buildings...

01:18...such as number of floors, floor height, or roof type...

01:23...the system can take that information and improve the quality of the 3D models.

01:31Now you can edit your data by either editing attributes in ArcGIS...

01:37...or changing the rules in CityEngine.

01:40So here, for example, I can change the roof type, and I can also generate...

01:46...a higher level of detail for this specific building if needed.

01:53And if you already have existing 3D models for your buildings...

02:00...you can easily integrate these as well into the city scene.

02:10I can also drag in street centerlines and apply a street rule to generate 3D streets.

02:19And in this case, I'm using the width attribute in the GIS data...

02:24...to derive the width of the 3D streets.

02:27You can really model your city the way you want it based on your GIS data.

02:33But not only can we create 3D content, with this software, we can design in 3D as well.

02:41Let's have a look here at this empty area in the middle of my city.

02:45I have parcel data with attributes such as maximum building height, setbacks...

02:50...and offsets, and I can apply a residential urban planning rule...

02:55...to generate 3D massing models that reflect the planning regulations.

03:01And I can then further fine-tune my design by changing the rules.

03:07So for example, I can change the distance to the parcel boundary...

03:12...I can enable my setbacks, and I can change the setback distance.

03:18And you saw that the model was updated instantly.

03:23So one great feature of CityEngine is that it supports so-called styles.

03:30And styles are sets of predefined rule parameters...

03:34...that make it very easy to change between different design proposals...

03:38...or to improve the quality of your design.

03:45So in this case, you see that we improved the façade quality of these 3D massing models.

03:53Now finally, to finish off my design, I need to add a street.

03:59So I can very simply draw a street...

04:04...and you will notice that the rule is automatically applied.

04:10And then I need to change the width of my street to make it fit...

04:13...in between the buildings, and then I want to make it...

04:17...actually not a street but a footpath, so I apply a footpath rule.

04:23Now you'll notice that I drew my footpath straight across this main street...

04:29...so what I now very simply and easily can do, I can drag it up...

04:33...and you'll notice that CityEngine automatically creates a bridge in this location.

04:46Now once you're finished modeling your city, you can bring it back into ArcGIS...

04:51...for further analysis or export it out to high-end simulation engines.

04:56And over the coming months, we will further integrate the capabilities of CityEngine...

05:00...into the ArcGIS platform. And this will enable anybody that needs...

05:05...high-quality 3D content, such as urban planners, facility managers, architects...

05:11...users in the defense and simulation industry, to easily create and design in 3D.

05:18This truly is amazing technology created by a great team in Switzerland. It is exciting. John.