00:01So we at IBM have a little tradition when we come to give talks.
00:04We say, Good afternoon!
00:08And then we say, not good enough.
00:13You guys are hopeless.
00:17So, I'm...I have about 6 minutes and 43 seconds to explain what Smarter Planet is...
00:24...why IBM is interested in that kind of thing, aside from the obvious, that we live on it...
00:29...and how geospatial technologies, Esri, and Esri partners can participate.
00:34So, let me start with a little history lesson.
00:37You probably don't know this, but 2010 is our centennial year.
00:41We were founded in 1910.
00:45And what we like to do as a company is we like to do things that move the needle.
00:52Sometimes we move them because they're business imperatives, sometimes we do things because they're interesting.
00:57In 1964, we did something, we weren't quite sure what it was, some of you might have heard of it...
01:02...it was called the System 360 and it really created the modern IT industry.
01:11In the same way, I think Jack probably has some memories of working on an early 360...
01:18...the first version of the software we now call ArcGIS.
01:21In 1997, after a number of years of research in artificial intelligence and search algorithms...
01:32...IBM put together a system called Deep Blue.
01:34I was with the company at the time and it was fascinating to watch the IBM machine beat Gary Kasparov.
01:43By the way, the system 360 had, you know, one processor, 8 megabytes of memory...
01:50...Deep Blue had a little more, and in 2004, we built something called Blue Gene to focus on protein folding...
01:56...in medical applications.
01:58It had 131,000 processors in it, 280 trillion instructions per second.
02:06Some of you may have seen earlier this year a game show called Jeopardy, and the point of the exercise...
02:15...was for us to understand how well we had processed, in understanding and processing natural language...
02:22...and we thought what better way to do this than to participate in a game, in an intellectual interaction...
02:30...which is all about wordplay and language.
02:33And, for those of you saw the game, Watson did quite well.
02:37So, that brings me to our latest challenge, and we call it Smarter Planet, let me explain why.
02:45We are all living on a world, as we heard Jack say this morning, which will have 9 billion people on it.
02:53So there is a planetwide incentive to do more with less.
02:58How is that going to happen?
02:59Well, there's a number of forces that are helping us.
03:03Number one, the world's getting more instrumented; many more people carry things like phones...
03:09...the physical and the digital worlds are connected much more than they used to be by things like sensors and monitors and...
03:17Finally, this fabric of computation capability is interconnected and is becoming to be the basis of making intelligent...
03:27...decision making, so we said the world will becoming more instrumented, interconnected, and intelligent.
03:33And we can use these trends, these capabilities, to do important and interesting things.
03:41So, this is, some people think this is actually a marketing campaign, and it's actually...
03:48...changed the company to its roots.
03:49We are focused very deeply in industries like energy, we are working with governments worldwide...
03:57...and we are focused a lot of transportation.
03:59So, as an example of this, some of the gentlemen from IBM with me here today - they actually...
04:05...are not used to being called gentlemen - are from the Maximo team.
04:10They did a lot of work with Esri over the past few years creating something called Maximo Spatial.
04:16We use it a lot in the utility, transportation industries.
04:21So, the three things together - geospatial technology, IT, and analytics - are really three of the most important...
04:31...things that can come together to build these Smarter Planet applications.
04:35So, for example, if one has a rainstorm in the city, it can cause sewer backups, cause the streets to be flooded...
04:45...you would like to be able to do things like reroute buses, reroute traffic signals, maybe have the police...
04:51...involved in directing traffic.
04:55Similarly, monitoring energy use to look for predicted peaks using historical models...
05:01...hysteresis and predictive analytics, is the second thing that you can do.
05:06And you get the idea.
05:08Transportation networks, all of these things benefit and critically need physical information...
05:16...geospatial information, business processes, IT, models and analytics, in order to do all of these things together.
05:25So, IBM was a really easy choice, actually.
05:28It has embraced Esri as our geospatial partner in building the Smarter Planet and we're engaged...
05:34...with them worldwide, and it's been a wonderful partnership.
05:37I personally have only been involved for a little bit over a year, but it's awesome to see two teams work together.
05:43The dashboard on the left of your screen is an example of a smarter-building dashboard.
05:49It's a company that manages smarter buildings worldwide, and one can zoom in from the world to the country...
05:56...to the state to the city to the block to the building to the floor that this company manages.
06:03And on the right we have another dashboard around smarter water.
06:09So, we talk about smarter cities and in fact we launched the smarter city initiative...
06:18...last week at IBM's Pulse Conference.
06:20A smarter city we really think of a system of systems and I've already talked about them...
06:24...public safety, water, power, transportation.
06:29These systems work together and the interconnection of these systems lets one make intelligent decisions...
06:35...about how to deal with these federated systems in managing a city.
06:40So we're really looking for some help and this is my pitch to all of you, to come join us, work with us, grow with us.
06:48We are engaged in these industries and others and your expertise is sorely needed with us so that we...
06:55...can build a smarter planet together.
06:59It takes about 10 minutes for you to join Partner World, and it's free by the way.
07:03And, we'd like you to come on an adventure with us, grow with us, build a smarter planet with us.
07:09So, just in conclusion, I'd like to modify what's on this chart.
07:12It's not about location that matters on a smarter planet.
07:15What we do here and what I've been watching here today is much more profound than that.
07:20It's about geospatial information, it's about the linkage of the physical and the digital worlds.
07:26That ability that you uniquely have here is what we need together to build a smarter planet.
IBM Solutions for a Smarter Planet
Dr. Michael Karasick, IBM VP architecture & technology, discusses IBM's smarter planet applications and the ability to use geospatial information to link the physical to the digital world.
- Recorded: Mar 6th, 2011
- Runtime: 07:34
- Views: 12591
- Published: Mar 31st, 2011
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